JOB SUMMARY: Directs the areas of branding, marketing, media relations, corporate communications and special events. Works with department leadership to develop and manage a marketing and communications strategy. Operationalizes this strategy through the development of promotional materials, internal and external communications, and the departmental website. Serves as communications liaison and responsible for raising awareness of programs and initiatives to internal and external audiences.
The mission of the Vanderbilt Department of Biomedical informatics has complementary themes that include education, research, service, and a commitment to our colleagues in our own institution and around the world. The Educational Mission is to educate undergraduate, graduate, and postgraduate trainees in the theory and practice of biomedical informatics. The Research and Service Mission is to develop and evaluate innovative technologies for the storage, retrieval, dissemination, and application of biomedical knowledge, in order to support clinical practice, biomedical research, life-long learning, and administration and as a result, to contribute to the professional body of knowledge in the field of biomedical informatics. The Professional and Ethical Mission is to maintain cooperation and collegiality with all those who learn and work with us locally, nationally, and internationally; and, to develop and disseminate ethical and professional standards for the conduct of biomedical informatics research and for the use and evaluation of health care informatics applications.
Day Shift/ Exempt Position
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Located in Nashville, Tennessee, and operating at a global crossroads of teaching, discovery and patient care, VUMC is a community of individuals who come to work each day with the simple aim of changing the world. It is a place where your expertise will be valued, your knowledge expanded and your abilities challenged. It is a place where your diversity -- of culture, thinking, learning and leading -- is sought and celebrated. It is a place where employees know they are part of something that is bigger than themselves, take exceptional pride in their work and never settle for what was good enough yesterday. Vanderbilt's mission is to advance health and wellness through preeminent programs in patient care, education, and research.
VUMC Recent Accomplishments
Because we are committed to providing the best in patient care, education and research, we are proud of our recent accomplishments:
* US News & World Report: #1 Adult Hospital in Tennessee and metropolitan Nashville, named to the Best Hospitals Honor Roll of the top 20 adult hospitals, 10 nationally ranked adult specialty programs, with 3 specialties rated in the top 10 nationally, Monroe Carell Jr. Children's Hospital at Vanderbilt named as one of the Best Children's Hospital in the nation, with 10 out of 10 pediatric specialties nationally ranked.
* Healthcare's Most Wired: Among the nation's 100 "most-wired" hospitals and health systems for its efforts in innovative medical technology.
* Becker's Hospital Review: named as one of the "100 Great Hospitals in America", in the roster of 100 Hospitals and Health Systems with Great Oncology Programs and to its list of the 100 Hospitals with Great Heart Programs.
* The Leapfrog Group: One of only 10 children's hospitals in the to be named at Leapfrog Top Hospital.
* American Association for the Advancement of Science: The School of Medicine has 112 elected fellows
* Magnet Recognition Program: Received our third consecutive Magnet designations.
* National Academy of Medicine: 22 members, elected by their peers in recognition of outstanding achievement
* Human Rights Campaign Healthcare Equality Index: 6 th year in a row that Vanderbilt University Medical Center was a Leader in LGBTQ Healthcare Equality.
Additional Key Elements/ Responsibilities:
Works with department leadership to design, develop and implement marketing and communication strategies.
Designs, develops and implements communication strategies which enable department to accomplish desired goals with regards to peer departments, professional organizations, publication venues and funding agencies.
Coordinates communication plans with other VU/VUMC entities.
Ensures that communication efforts are coordinated and appropriate in support of current goals and objectives of the department and VUMC.
Coordinates the development, implementation and maintenance of web site and provides technical direction to management in carrying out marketing plans.
Manages and serves as editor for all internal and outbound marketing communications, including overall messaging, as well as coordination of publications with the marketing and communications plan and budget.
Garners local and national media placements in conjunction with goals determined annually.
Facilitate the process through which each strategy is defined as a project with explicit scope, deliverables, milestones, drivers, stakeholders and subject matter experts.
Leads the creation, execution and measurement of communications plans that support marketing strategy. Coordinates resolution of project challenges by communicating effectively and professionally to leaders.
Facilitates process discussions with leaders as appropriate. Participates in a team-based environment, providing support for programs and initiatives across the department.
Develops, implements, and administers a variety of special projects and provides assistance to leaders when necessary and identifies methods and resources needed for successful project planning.
Oversee the production of marketing, communication, advertising, and promotional materials for various programs.
Write and edit news, feature articles, and special topics for university and medical center publications.
Review program plans and materials with management and other appropriate individuals for feedback. Coordinate with other organizations as necessary to complete materials.
May supervise a support staff including students, temporary employees, and community volunteers.
Assign, plan, and review work of staff.
Determine staffing needs and make other personnel recommendations.
* Bachelor's Degree (or equivalent experience) and 3 years experience required.
Internal Number: 2008288
About Vanderbilt University Medical Center
Vanderbilt University Medical Center is home to Vanderbilt University Hospital, The Monroe Carell Jr. Children’s Hospital at Vanderbilt, the Vanderbilt Psychiatric Hospital and the Vanderbilt Stallworth Rehabilitation Hospital. These hospitals experienced more than 61,000 inpatient admissions during fiscal year 2015. Vanderbilt’s adult and pediatric clinics treated nearly 2 million patients during this same period.Vanderbilt University Hospital and the Monroe Carell Jr. Children’s Hospital at Vanderbilt are recognized again this year by U.S. News & World Report’s Best Hospitals as among the nation’s best with 18 nationally ranked specialties. Vanderbilt University Medical Center is world renowned because of the innovation, work ethic and collegiality of its employees. From our health care advances to our compassionate care, Vanderbilt owes its accomplishments and reputation to staff and faculty who bring skill and drive and innovation to the medical center day after day. World-leading academic departments and comprehensive centers of excellence pursue scientific discoveries and transformational educational and clinical advances across the entire spectrum of health and disease.As th...e largest employer in middle Tennessee, we welcome those who are interested in ongoing development in a caring, culturally sensitive and professional atmosphere. Most of us spend so much of our lives at work, we want to be part of maintaining a workplace in which people support one another and encourage reaching for excellence. Many high-achieving employees stay at Vanderbilt because of the professional growth they experience and because of their appreciation of Vanderbilt’s benefits, public events and discussions, athletic opportunities, beautiful setting and, above all, sense of community and purpose.Vanderbilt and its employees share a set of mutual expectations that have been created with productivity, legality, fairness and safety always in mind. We believe that our investment in training and compensating employees multiplies in value when we enable individuals to deliver their best performance for the benefit of us all.