Chapel Hill, North Carolina
Chapel Hill, North Carolina
Lexington, Kentucky
Ontario, Ohio
Hershey, Pennsylvania
Posted: 17-Nov-24
Location: Saint Louis, Missouri
Categories:
Internal Number: 79054
Enterprise Director, Digital Operations and Development for BJC HealthCare
Overview
BJC HealthCare is one of the largest nonprofit health care organizations in the United States, delivering services to residents primarily in the greater St. Louis, southern Illinois and southeast Missouri regions. With net revenues of $6.3 billion and more than 30,000 employees, BJC serves patients and their families in urban, suburban and rural communities through its 14 hospitals and multiple community health locations. Services include inpatient and outpatient care, primary care, community health and wellness, workplace health, home health, community mental health, rehabilitation, long-term care and hospice.
BJC is the largest provider of charity care, unreimbursed care and community benefits in the state of Missouri. BJC and its hospitals and health service organizations provide $785.9 million annually in community benefit. That includes $410.6 million in charity care and other financial assistance to patients to ensure medical care regardless of their ability to pay. In addition, BJC provides additional community benefits through commitments to research, emergency preparedness, regional health care safety net services, health literacy, community outreach and community health programs and regional economic development.
BJC’s patients have access to the latest advances in medical science and technology through a formal affiliation between Barnes-Jewish Hospital and St. Louis Children’s Hospital with the renowned Washington University School of Medicine, which consistently ranks among the top medical schools in the country.
Preferred Qualifications
Role Purpose
The Director will lead a cross-functional team and initiatives to enhance the digital marketing strategies that support our consumers and patients throughout their journey with BJC Health System. This person will direct and lead digital product management, UX, development, and content management functions to reimagine our digital marketing and website experiences to reduce friction, serve our communities across the enterprise, and deliver on business outcomes for BJC. With consumer expectations rising rapidly in the health care environment, it is critical that this person has the capability and experience to drive digital transformation efforts while collaborating closely and effectively with Marketing, IT, Data, Operations, and other stakeholders. To thrive in this opportunity, you must be a data driven leader with a deep understanding of website development, user experience research and design, product management, and a passion for leveraging digital marketing technologies to drive change.
Responsibilities
- Manages individual(s) including but not limited to: onboarding and hiring, training, workload management & performance evaluations, conducting professional development plans as needed. Ensures that the productivity and actions of that group meet/support the overall operational goals of the department as established by department leadership.
- Develops and adheres to departmental staffing, revenue and/or expense budgets. Responds to changes in the business which may affect the ability to achieve the budget goals.
- Operations Management: Develop and articulate clear product vision and roadmap that aligns with Enterprise objectives and customer needs, leveraging data driven customer insights, performance analytics, and market research for various initiatives across our digital experience, driving MarCom value and business growth. Balance BAU MarCom demand with Digital Operations initiative focus and priorities.
- Experience Specification: Document the "what" and "why" behind each digital initiative, aligning with the broader Enterprise strategy to ensure a cohesive vision and customer experience. Gather and document business and technical/functional requirements.
- Cross-Functional Collaboration: Collaborate closely with stakeholders across the organization to define digital requirements, prioritize features, and drive consensus on product priorities and trade-offs in close collaboration with key stakeholders across MarCom, IT, Data, and business teams.
- Product Development: Lead digital operations and development teams for the end-to-end product development lifecycle, from concept ideation and requirements gathering to design, development, testing, and launch, ensuring high-quality and timely delivery of digital experiences.
- Team Leadership: Build, mentor, and lead a high-performing digital operations team capable of executing innovative digital experiences.
- Performs Other Responsibilities as Assigned
Minimum Requirements
Education
Experience
Supervisor Experience
Preferred Requirements
Education
Benefits and Legal Statement
BJC Total Rewards
At BJC we’re committed to providing you and your family with benefits and resources to help you manage your physical, emotional, social and financial well-being.
- Comprehensive medical, dental, vison, life insurance, and legal services available first day of the month after hire date
- Disability insurance* paid for by BJC
- Pension Plan*/403(b) Plan funded by BJC
- 401(k) plan with BJC match
- Tuition Assistance available on first day
- BJC Institute for Learning and Development
- Health Care and Dependent Care Flexible Spending Accounts
- Paid Time Off benefit combines vacation, sick days, holidays and personal time
- Adoption assistance
To learn more, go to www.bjctotalrewards.com/Benefits
*Not all benefits apply to all jobs
The above information on this description has been designed to indicate the general nature and level of work performed by employees in this position. It is not designed to contain or be interpreted as an exhaustive list of all responsibilities, duties and qualifications required of employees assigned to this job. Equal Opportunity Employer